How studios navigate the Oscars race

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest

news in the world of business and innovation, including the release of Grok 3's AI chatbot from Elon Musk’s xAI, and how the prebiotic soda market may be the latest gold rush. (00:55)

Next, Katey Rich, awards editor at ‘The Ankler,’ joins us to talk about Hollywood’s

Biggest Night: the Oscars and their heavy investment in this year’s marketing

campaigns and press runs. Catch her podcast, Prestige Junkie, here. (06:28)

And finally, Yaz speaks to Kat Cole, CEO of AG1 (formerly Athletic Greens). They

discuss growing the brand and navigating the booming supplement market. (38:11)

For more of the latest business and innovation news go to https://www.fastcompany.com/news

To read the latest Fast Company coverage on the Oscars: https://www.fastcompany.com/91276999/oscars-2025-predictions-best-picture-odds-shift-industry-awards

https://www.fastcompany.com/91266057/oscar-nominations-2025-surprises-snubs-best-picture-full-list

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