Sales Transformation #604 S2 Episode 473 - VANITY FAIR: What Metrics Really Matter in Social Selling
SALES WILL ALWAYS HAVE THE NUMBERS GAME
Numbers matter, that’s a fact. But what numbers do you have to keep an eye on? Social media, LinkedIn in particular, is full of vanity metrics such as likes, reactions, comments, and more, but what do we really have to look at? Mike is back with Collin to discuss that these metrics are not really what you want to focus on, but the conversations, referrals, and conversions you get out of your content. Stay tuned until the end because Mike explains why referrals are still the gold standard for leads in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
MIKE: STOP LOOKING AT VANITY METRICS
“Don't worry about the metrics and the likes, and the comments, and engagement, worry about how are you? How many sales conversations are you starting out of this? How many referrals are you asking for? Or getting in a week, a day, or a month? depending on what your product and sales cycle is?”
MIKE: THE GOLD STANDARD LEAD FOR SALESPEOPLE
“The number one gold standard lead for salespeople, hopefully, you agree, is referrals. If you get like a warm introduction from somebody who's like a client who's doing business with you, and they introduce you to somebody else, there's like a really high chance of that closing, studies show like a 50 to 80% chance of closing that business.”
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Mike Montague | Sandler | LinkedIn the Sandler Way
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