The Measure Pod #48 Cookies and consent in Google Analytics
This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff!
The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr.
Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694.
A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve.
The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai.
Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO.
Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK.
Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o.
In other news, Dan is drinking science and dara is back into routine!
Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.
Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).
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If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.
Full show notes and transcript over at https://bit.ly/3brNEiU.
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