286: How Realtors Utilize & Pay Assistants

Do you feel like you’re drowning in tasks? Thinking about hiring an assistant but unsure where to start? In this episode, we’re diving deep into the world of assistants for Realtors. We pulled stats from a national survey AND our own listener survey (thank you to all 170 responders!) to paint a clear picture of how assistants are used, how much they cost, and what tasks they’re taking off agents’ plates.

 

We’re breaking down:

• The numbers: How many Realtors have assistants, and what are they paying them?

• What assistants actually do: From transaction coordination to social media management and everything in between.

• Licensed vs. unlicensed assistants: Which is better for your business?

• When to hire: Are you really ready for an assistant, or do you just need better systems?

• Avoiding assistant regret: How to avoid hiring mistakes and set up a solid working relationship.

 

Plus, we share a genius exercise from one of our listeners to help you figure out what you should delegate and what you should keep on your plate. You don’t have to do it all, but you do need a plan! If you’re ready to stop scrambling and start delegating with confidence, this episode is for you.

 

Key Quotes/Takeaways

“An assistant won’t fix a disorganized business. You’ve got to tidy up before inviting someone in.” – Alissa

“The mental load of real estate is heavy. Offloading even small tasks can make a huge difference.” – Katy

“Start small. Test the waters with one or two tasks before committing to a full-time assistant.” – Katy

“If you don’t have systems in place, hiring an assistant might cost you more in the long run.” – Alissa

“There’s no one right way to structure assistant pay or tasks. Do what works for you and your business.” – Katy

Products, People & Previous Episodes Mentioned

Trello: For task organization and project management.

SkySlope: A transaction management platform.

Homebot: For client engagement and updates.

MLS systems: Used for property input and updates.

 

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