Tech Brew Ride Home (Portfolio Profile) Middle Mile
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Nov 9, 2024 
Willis Jackson, the innovative Founder of Middle Mile, shares insights into transforming unused spaces into mini fulfillment centers for e-commerce. He discusses how individuals can leverage spare garages for the gig economy, allowing brands quick, cost-effective shipping solutions. The conversation also covers the complexity of startup challenges, emphasizing the importance of flexibility and understanding unit economics for resilience. Additionally, Jackson highlights the need for strong password management and the potential for partnerships in the evolving logistics landscape.
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Two-Day Shipping Advantage
- Middle Mile offers e-commerce brands a 100% two-day shipping solution.
- This increases purchasing rates because customers know their order's arrival date.
Improving Execution Skills
- Willis Jackson advises aspiring entrepreneurs to hone their execution skills.
- He recommends spending time in a dynamic environment like the Bay Area to improve these skills.
Middle Mile's Origin
- The idea for Middle Mile came from a conversation about a stay-at-home parent struggling to earn money.
- This combined with Jackson's logistics background and experience with two-day shipping experiments.