Seeking What They Sought An Inside Look at the General Conference with Alyssa Truman
Aug 8, 2025
Alyssa Truman, the new GC Communication director for the Seventh-day Adventist Church, shares her journey in church leadership and her promotion to oversee digital content. She discusses the importance of authenticity and open communication in fostering connections, especially with younger members. Alyssa reflects on the emotional challenges leaders face and the need for supportive reevaluation of leadership roles. With a hopeful outlook, she emphasizes unity in diversity, personal growth, and the necessity of respectful dialogue in faith communities.
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Assistant Director Role And Focus
- Alyssa Truman served as Assistant Director of GC Communication overseeing Adventist News Network and social media.
- She managed multi-language channels and other projects through a global team.
Recruit Young Content Creators
- Hire younger content creators to close the gap with Instagram audiences.
- Alyssa Truman says younger creators better match platform tone and engagement.
Owning A Public Mistake
- Alyssa Truman took personal responsibility for a tone-deaf carousel post and personally wrote the apology.
- She tested the apology with younger people and posted her own photo to show authenticity.
