A conversation with Alex Mitrovich, CEO Unique.network
Alex Mitrovich is both an investor and an entrepreneur, but the latter definitely comes first.
“More specifically I am an entrepreneur in the tech space and have been so for the past 20 years. I understand tech without being a developer. I understand the opportunities.”
This is clearly reflected in his previous enterprise, Luxoft, which he built with his partner over ten years into a global operation and into one of the Fortune Top 500 companies. Next up UseTech, formed in 2017 with co-founder and CTO, Gregory Zaitsev, which has been busy building blockchain projects ever since for its clients.
The blockchain penny dropped for Mitrovich around 2016. A good friend of his and successful tech entrepreneu, Zoe Adamovitzwas posting blockchain stories on Facebook. It made him do some digging and very soon he understood that blockchain had the potential to be mainstream. He looked at the different chains, offering faster, cheaper, better solutions. He worked on different projects, upskilling his team and figuring out which chain was going to pop. He admired Ethereum but recognised its main asset is the network effect of the community.
“It’s hard to stand out in a crowded market.”
Accordingly, when Mitrovich decided to step directly into the NFT space he already had his seasoned team of developers headed up by Zaitsev on board. And as a startup in PolkaDot, he came armed to the teeth.
Mind you, he admits the deeply technical nature of PolkaDot hurts his head.
“But I could see the power of the emerging community, the beauty of the Web 3 Foundation and the endless flexibility of Substate as a building block."
To find our more, listen to the interview
Your host is Jillian Godsil, award winning journalist, broadcaster and author. Her latest book can be found at https://persons-of-interest.io/