Being who you say you are, making sure clients can count on you, ensuring your hard work is recognizable over and over again-- all of that together is brand consistency.
Even the most well-meaning of brands can let things go a bit over time. But make no mistake, letting things go can be dangerous for perception. In this episode, Jaci explains why sloppy consistency can lead to a sloppy reputation. She’ll discuss 3 ways consistency will make your company stick out above the rest and explore how it is all about trust.
For information on these strategies, check out these Razor Branding Blogs:
3 WAYS BRAND CONSISTENCY BUILDS POWERFUL CONNECTIONS
STEP 5 – USE CONSISTENCY FOR CONSUMERS TO REACT TO YOUR BRAND
And for every day branding tips follow Jaci Russo on Twitter: @jacirusso
He Said, She Said: Razor Branding™ Podcast