Topics discussed in the episode:

• To Niche or Not to Niche
• Choosing The Right Niche For You
• Bringing Modern Solutions to Archaic Industries
• Building Effective Campaigns Through Processes
• Using Industry Experience to Craft Unique Messaging
• Small Details, Big Differentiators
• Creating Original Content With Pre-Built Frameworks
• Automating Client Input to Minimize Calls
• Productize Your Service

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Resources mentioned in this episode:

• RentBridge
• VPM Solutions - VA platform recommended by Heather
• HubSpot
• ZenPilot