APAC Arival - How to Use Data to Improve Your Tours with GetYourGuide's Abhinav Kumar.

Most tour and activity operators start with passion and follow their instinct and expertise to design great guest experiences. Tomorrow’s operators will use data analysis and careful customer observations to design experiences of the future. In this talk, GetYourGuide’s lead for Southeast Asia walks us through their data-driven journey to custom design a tour product with a partner in Indonesia, and provides insights on how every experience creator can use science as well as art to serve their guests.