Forecasting the 'Underground Weather' with Bruce Moeller of AquaSpy

AquaSpy: https://aquaspy.com/

On the show today is Bruce Moeller, before buying AquaSpy in 2009 Bruce was already a serial entrepreneur, a former president of a publicly traded company, and an author of two books. He successfully grew and exited Culture Works and Drive Cam, which was an early dash cam company. He decided to apply the idea they used at Drive Cam to use technology to capture what hadn’t been easily recorded previously, to agriculture. Specifically in-situ monitoring of soil conditions around a plant’s roots.

So Bruce and his team bought AquaSpy, a company out of Adelaide, Australia in 2009, so really early in this part of agtech, and they’ve been operating it ever since. Bruce is not from an ag background, but as you’ll hear he looked at this as more of a feature than a bug.

To describe AquaSpy, Bruce uses the analogy of the ecosystem of the rhizosphere, this area of soil around the roots of having it’s own weather. And AquaSpy being a tool to check the weather down there, which has all sorts of applications, especially with their latest feature, which allows them to also measure in-situ nitrogen in real time.

We talk about how AquaSpy is approaching their technology and the problems it solves for farmers, and we talk about how AI is enabling them to move in a more predictive direction with the data they’re collecting.