Starter Story I Make $1M/Month From Bed | Starter Story
Jul 5, 2025
Colin McIntosh, the innovative founder and CEO of Sheets and Giggles, shares his journey of generating $1M a month selling bedsheets from his bed. He discusses transformative marketing strategies and the vital steps to build a successful direct-to-consumer brand. Colin emphasizes his transition from traditional employment to entrepreneurship and the importance of mentorship. He also shares insights on effective branding, daily routines that enhance productivity, and the essential tools that power his thriving business.
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Fired, Mentored, Then Founded
- Colin McIntosh was fired twice and laid off once, which motivated him to start his own business.
- A friend's Kickstarter mentorship helped him find direction and start his company Sheets and Giggles.
Validate By Selling First
- Validate your business idea by building a brand identity map and financial model first.
- Sell before you build by capturing emails and involving customers in product development to create emotional investment.
Personal Touch Drives Launch Success
- Colin used an email list to convert 4.5% of recipients into customers, generating $45,000 on day one.
- He personally answered every social media and customer email to build strong customer relationships.