Deconstructor of Fun Inside RDC 2025: How Roblox Is Courting Pro Developer
Sep 10, 2025
Joe Ferencz, CEO of GameFam, and Stephen Dypiangco, Founder of Max Power Gaming, share insights from the Roblox Developer Conference 2025. They discuss Roblox's impressive growth, boasting 112M daily active users, and the increase in developer payouts to attract top talent. Innovations like the 'ad flywheel' and AI tools for user-generated content are explored, alongside challenges in integrating brands and intellectual property into the platform. Safety measures are also a hot topic as Roblox reinforces its commitment amid growing scrutiny.
AI Snips
Chapters
Transcript
Episode notes
Roblox Reached Platform Scale
- Roblox hit ~112M DAU and crossed major CCU milestones, signaling platform dominance across devices.
- RDC functions as Roblox's 'Nintendo Direct' for major platform announcements and partner outreach.
RDC Growth From Hotel Ballrooms
- Joe Ferencz recalled the tiny early RDC in 2018 with under 300 people and chicken fingers at happy hour.
- He contrasts it with the current corporate-heavy RDC filled with global brand and studio meetings.
DevEx Raise Targets Pro Developers
- Roblox increased the DevEx rate by 8.5% to attract professional developers and higher-fidelity content.
- The move targets a more top-heavy creator economy as high-earning games scale payouts significantly.