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Keys to craft: Supercut’s playbook for design excellence

29 snips
Oct 17, 2025
Dive into the innovative design journey of Supercut's founders, David and Neil. Discover their obsession with detail and simplicity as they balance speed and excellence in product design. Explore how they integrate AI to enhance user experience and streamline workflows. Learn about their iterative, code-first approach that fosters collaboration between designers and engineers. Plus, hear their strategies for avoiding UI clutter while keeping the interface engaging. This is a masterclass in achieving design excellence!
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INSIGHT

Small Labs Beat Big Processes

  • David and Neil left Typeform to form a small, independent product lab focused on speed and craft.
  • They intentionally keep teams tiny to move fast and obsess over product details.
ADVICE

Design In Code To Remove Handoffs

  • Jump into building rather than over-documenting: design and code together to iterate faster.
  • Have designers work alongside developers so implementation details get resolved immediately.
INSIGHT

Iterate After Shipping For Polish

  • Speed and polish are complementary when a team continuously iterates and reworks shipped pieces.
  • They ship fast but revisit and refine rather than accepting 'done'.
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