The 5 Deadly Mistakes Killing Your Ecom Conversions (And How to Fix Them!) With Matt Stafford

Aug 12, 2025

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Matt is a seasoned entrepreneur and powerhouse in the ecommerce world. Over the last 30 years, he’s launched and scaled businesses across industries, from concrete and brick-and-mortar ventures to thriving ecommerce brands. As the Managing partner at Build Grow Scale, Matt has personally helped hundreds of store owners reach and surpass the million-dollar mark, with many hitting $10M+. A sought-after speaker, Matt has graced stages across North America, sharing his expertise on ecommerce optimization and growth strategies with audiences from around the globe.

Book a Discovery Call with Build Grow Scale and get a breakdown of where your site is leaking conversions.
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> Here’s a glimpse of what you would learn….

Transition from retail arbitrage to private label brands in e-commerce.
Importance of delegation and hiring the right people for business growth.
Learning from failures and embracing setbacks as opportunities for growth.
Strategy of acquiring existing Facebook groups to access established audiences.
Challenges faced in scaling e-commerce businesses, including inventory management.
The role of TikTok and other marketing channels in driving sales.
Prioritizing resources effectively for sustainable growth.
Emphasis on focusing on high-return products and optimizing cash flow.
Importance of building a cohesive brand identity in a competitive market.
Strategies for expanding into direct-to-consumer (DTC) sales and retail channels.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Matthew Stafford, managing partner at Build Grow Scale, about achieving e-commerce success through effective systems and strategies. Matthew shares insights on conversion rate optimization, emphasizing the importance of understanding customer feedback and optimizing checkout processes. Key takeaways include adopting a long-term business mindset, prioritizing exceptional customer service, and eliminating ambiguity in customer communications. Matthew also highlights the value of showcasing responsiveness to customer feedback and leveraging AI for data analysis. This episode offers actionable tips for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

Regular Reviews: Schedule regular reviews of customer feedback and website performance.
Data-Driven Decisions: Use data to inform decisions and prioritize improvements.
Stay Agile: Be willing to adapt and make changes based on new insights and feedback.

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Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of the E-myth. Today I am speaking with Matthew Stafford, and he is going to be talking about how e-commerce success isn't just about luck, it's about systems. It's learning what customers actually want and implementing proven strategies to boost conversions, setting up your business for long term success and scalable growth. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight ...