Forking the Future: building routes to viable change with Tim Frenneaux of Pivot
Sep 18, 2024
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Tim Frenneaux, a multifaceted entrepreneur and advocate for regenerative transformation, shares his journey from establishing a carbon-negative Local Industrial Strategy to leading community-driven initiatives. He discusses how public ownership of resources can foster sustainability and how the Leeds Donut Coalition is rewriting economic narratives. Tim emphasizes the interconnectedness of individual well-being and community health, and the importance of emotion in driving change. His insights inspire listeners to reconnect with nature and embrace innovative, sustainable practices.
Tim Frenneaux emphasizes the importance of emotional connections in driving regenerative transformation and sustainable economic practices.
The discussion highlights the potential of community-owned services, like water management, to create a more responsible societal framework.
Through the Pivot project, Tim promotes imaginative narratives to envision alternative futures, encouraging collective action towards regenerative practices.
Deep dives
A New Vision for Regenerative Transformation
The conversation introduces a people-powered movement aimed at fostering regenerative transformation in society. This movement emphasizes cultivating emotional connections to instigate positive change, as advocated by Tim Freneau. He shares insights from his experience as a regenerative designer and discusses the concept of Donut Economics, which aims to balance economic growth with sustainability. The discussion promotes the idea that genuine public ownership and community engagement can revitalize essential services, such as water management, creating a framework for a more responsible and connected society.
The Journey of Adventurous Inc
Tim Freneau narrates his entrepreneurial journey, detailing the transition from his role in economic policy to becoming a bookseller and regenerative designer. Initially, he aimed to disrupt the retail industry by offering shared high-quality outdoor gear to promote collaboration among customers. However, recognizing the limitations of this model, he shifted focus to an online book subscription service, Adventurous Inc, that curates outdoor adventure literature. This pivot occurred during the lockdown, leading to unforeseen success as many sought vicarious experiences through nature-related stories.
The Power of Feeling in Economic Transformation
Tim emphasizes that understanding and embracing emotions is crucial for initiating and sustaining transformations in economic models. His experience stepping into the 'Donut' during a workshop highlighted the need to connect emotionally with the concepts of sustainability and well-being. The realization that economic decisions often stem from emotional connections, rather than purely rational thought, informed his approach to regenerative design. This understanding also encouraged him to incorporate feelings into the framework of his book subscription service, fostering deeper connections among readers.
Changing the Narrative Around Growth
The discussion highlights the inherent challenges in shifting the narrative from growth-focused capitalism to regenerative practices. Tim acknowledges that the entrenched belief in growth as a solution complicates the push towards more sustainable approaches. However, he points out the need for innovative models, such as community-owned water companies, to demonstrate how society can effectively balance human needs and ecological health. By showcasing real-life success stories and engaging cultural figures, the movement aims to inspire collective action and effect change in public perception.
Emerging Alternatives and Future Forks
Tim shares plans for the Pivot project, which seeks to create alternative pathways and transformative futures through community engagement and storytelling. The project will involve imagining different scenarios, called 'forks,' as a way to conceptualize potential outcomes of various choices. One notable idea is to allow individuals to envision a world without Mondays, prompting creativity and connection to what truly matters. By exploring these alternative narratives, Tim aims to empower individuals to see beyond the constraints of the current system and envision a collaborative, regenerative future.
My first guest after the summer break is Tim Frenneaux, whom I first met in his role as Source for the Piʌot project which is a thoroughly engaging and inspiring new concept, that he describes as a people-powered movement for regenerative transformation.
As you'll hear, Tim really understands what it is to live - to dance - at the inter-becoming edge of emergence. He's a multi-talented, multi-hatted entrepreneur, who once established England’s only carbon negative Local Industrial Strategy whilst working as Head of Economic Policy, and now specialises in regenerative businesses transformation.
Tim is a bookseller, regenerative business designer and rebel economist on a journey to understand his role in the great system of life.
Through his practice, he cultivates an emotional connection with this pivotal moment for life on Earth to create change and transformation that comes from the heart not just the head. Because of this work, the Doughnut Economics Action Lab have, called him a thought leader, though he prefers to think of himself as a thought weaver.
He also works as a consultant, facilitator and public speaker on regenerative design, and runs a monthly book subscription, Adventurous Ink, which helps people reconnect with themselves and the wider world.
In this wide-ranging conversation, we move from ideas of how to bring the UK's water companies back into genuine public ownership, to how we could build political consensus around bio-regions, to what it is to walk the doughnut of Doughnut Economics. This was a really encouraging, enlivening conversation to start our new season and I hope you find it takes you further in your own journey - it certainly helped me.