Marketing Happy Hour The 2-Step System That Will Streamline Your Content Planning
Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling.
Key Takeaways:
// Great content doesn’t happen by accident — it’s built through a clear system.
// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you’ll say it.
// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.
// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.
Connect with Ally: LinkedIn | Instagram
Connect with Rob: LinkedIn | Tik Tok
Download the Content Planning System from Melanie Deziel: Download Now
Attend Digital Summit Near You: Conference Website
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