Building trust through transparency with Metadata’s Gil Allouche

How Gil pivoted from a marketing career to starting tech company Metadata (1:12)

My thoughts on innovation as a transient advantage (04:19)

How Metadata is competing on innovation (06:56)

Why Gil made an early marketing investment in G2 Crowd (10:46)

Why Metadata opted to tap into pre-existing demand for ABM software (12:41)

How Gil and Metadata are differentiating by prioritizing transparency (14:49)

My thoughts on gaining customer trust through transparency (18:13)

Why Gil’s initial strategy did not focus on brand (20:31)

My take on building brand as a sustainable asset (21:47)

My view on defining your target market (24:46)

Gil’s predictions for the future (27:44)

Wrap up (28:57)