Building trust through transparency with Metadata’s Gil Allouche

Jan 24, 2022

30:40

Key Points:

How Gil pivoted from a marketing career to starting tech company Metadata (1:12)
My thoughts on innovation as a transient advantage (04:19)
How Metadata is competing on innovation (06:56)
Why Gil made an early marketing investment in G2 Crowd (10:46)
Why Metadata opted to tap into pre-existing demand for ABM software (12:41)
How Gil and Metadata are differentiating by prioritizing transparency (14:49)
My thoughts on gaining customer trust through transparency (18:13)
Why Gil’s initial strategy did not focus on brand (20:31)
My take on building brand as a sustainable asset (21:47)
My view on defining your target market (24:46)
Gil’s predictions for the future (27:44)
Wrap up (28:57)

Mentioned:

Metadata

My Links:

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