In this episode, Aydin chats with brothers Emil and Cassy—founders behind Hoppier (snack stipends for teams) and Postbeam (an AI-native LinkedIn content engine). They show how transcripts, voice interfaces, and AI browsers can 10× content output and product velocity for small teams. Demos include: turning transcripts into LinkedIn posts, Postbeam’s “Marv” voice interview, Vercel v0 mockups, and Perplexity’s Comet browser agent. The theme: tiny teams, mighty outcomes—when AI is baked into every workflow.

Timeline & Timestamps

01:08 – Hoppier origin: ~1,200 customers, profitable, still founder-run.

03:57 – Why transcripts are gold for creating unlimited content.

05:06 – Demo: pulling a podcast transcript into Claude → strong LinkedIn post hooks.

08:55 – Volume matters: consistency wins; learning from creators like Pablo.

11:15 – Remix vs. original insights: two formulas for content that works.

14:38 – From process to product: Postbeam lands early paying customers.

16:26 – Inside Postbeam: sources, remixing, images, and multi-team member voices.

18:33 – Demo: Marv voice feature interviews you to capture authentic tone.

24:21 – Building with AI: using Vercel v0 for rapid UI mockups and team feedback.

29:16 – Aydin’s day job plug: Fellow.ai meeting assistant.

31:36 – Replit vs. V0 vs. Lovable: pros, cons, and caution for prod-grade apps.

35:58 – Comet browser demo: finding Toyota RAV4s on Marketplace with AI.

42:42 – Tiny but mighty: Postbeam (2 founders + Gen Z cousin) and Hoppier (7-figure biz with 4 ppl).

Tools & Technologies Mentioned

Claude (Anthropic) — Generates LinkedIn posts from transcripts.

ElevenLabs / YouTube Transcript Tools — For pulling transcripts.

Postbeam — AI LinkedIn content engine.

Marv (inside Postbeam) — Voice interview AI to capture tone.

Vercel v0 — Natural language → React UI mockups.

Replit / Lovable / Cursor — AI coding platforms, with tradeoffs.

Perplexity’s Comet Browser — Agentic browser for automated browsing.

Whisper Flow — Voice-first workflow automation.

Fellow.ai — AI meeting assistant.

Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

2405 - Andrea Savage