Imagine a world in which we drop the labels that segregate us as Lean, as Agile, as Waterfall, as Design Thinkers. Instead, imagine a world where we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers, and that ensure that we’re always delivering value on their behalf. This is organizational agility as Jeff Gothelf describes it.

In this episode, hosts Sean and Joe chat with Jeff Gothelf. He is an author, coach, consultant, and featured keynote speaker at ITX’s 2^ndannual ITXUX2019: Beyond the Pixels conference. As you listen to the podcast, it’s clear that Jeff is focused on helping teams build healthy collaborations that deliver products and services that customers love, rather than holding fast to a philosophy that may yield less-than-optimal results. The world Jeff hopes for may not be the one he predicts will come to pass. But it’s a world that allows us to freely pick and choose the components and methodologies that work best. “Our job [as product builders] is to meet them there. Understand their specific challenges, embrace the problem to be solved, the job to be done.”

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