Greg Logan on AI for Founders Founder of Narrativity | Author of Creating a Blockbuster Brand

Episode Summary: Greg Logan reveals how to use Hollywood storytelling techniques to transform brand messaging and engage customers emotionally. Backed by neuroscience and decades of experience, Greg explains why conventional marketing language fails and how to make your message unforgettable—even in the AI age.

Key Takeaways

People buy emotionally first, then justify logically.
Stories light up the entire brain, not just parts activated by data.
Make your customer the hero; your brand is the mentor.
AI writing often reinforces industry clichés—avoid vague, generic phrases.
Use tension to hook attention, not empty positivity.
Write how you speak—concise, conversational, and clear.
Cut wasted words that don't differentiate your brand.

Frameworks

Hero’s Journey for Brands: Customer as hero, brand as guide
Tension → Emotion → Resolution: Emotional connection through narrative arc
Word Banning Exercise: Eliminate clichés and industry jargon
Storytelling Quiz: Messaging diagnostic for clarity, tone, and resonance

Case Studies

Nike – Storytelling through challenge-based taglines
Oatly – Reinvention through voice and tone
Liquid Death – Humor and shock as storytelling devices
Formula 1 – Netflix’s narrative documentary transformed public engagement

Resources

Business Bros – Episode 455 – Bonus Podcasting Talk with Marisa Cali