The Opportunity Podcast Revisited - Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [Ep. 66]
In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.
This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg,
“If you sell something online, you should probably be sending marketing emails. Otherwise, you’re leaving money on the table.”
In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can’t fill.
He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners.
If your list of email subscribers is simply gathering dust, you don’t want to miss out on Greg’s valuable insights!
Topics Discussed in this episode:- How Greg got his start in the world of email marketing (01:16)
- How email marketing has evolved over time and why it remains relevant (06:49)
- Why email marketing is an essential tool for e-commerce businesses (14:39)
- The foundations of setting up a successful email marketing strategy (21:16)
- How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14)
- The common email marketing pain points that entrepreneurs encounter (34:21)
- What email marketing success looks like, and who is getting it right (40:58)
- How SMS can work hand-in-hand with email marketing (45:20)
- Pro tips for utilizing automations in your email marketing (51:38)
- Insight into any upcoming email and SMS automation trends (56:52)
Sit back, grab a coffee, and learn how to leverage the power of email marketing!