In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.

In this episode:

06:08 Why link context is crucial for search optimization.

12:59 Link building analysis - Quality vs quantity.

17:23 How internal linking enhances search engine understanding.

32:25 Proactive outreach to journalists yields 63% more replies.

42:28 Using AI - communication, outreach, and summarizing.

53:37 Paying for links – why this is a bad idea for your strategy.

01:03:38 How analysing competition links can help determine your strategy.

Resources mentioned:

https://pressbooks.com/

https://justreachout.io/

https://ifttt.com/

https://www.midjourney.com

Find out more about our panelists and connect with them here:

Olivia Bence - https://www.linkedin.com/in/olivia-bence-883260132/

Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through.

Vince Nero - https://www.linkedin.com/in/vinnero/

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online.

Dixon Jones – https://www.linkedin.com/in/dixonjones

Author of Entity SEO. CEO of InLinks. Lifetime Achievement Award Winner.

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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