New Tesla Advertisement, Analyst Updates, Energy Project Opens (10.10.23)
Oct 11, 2023
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Tesla discusses new advertisement, analyst updates, energy project open. Comments on Giga Berlin conditions, China insured vehicle numbers. More V4 Supercharger installations. Unifor and GM reach tentative agreement. Toyota and LG announce battery deal. Renault plans investor day for EV business.
Tesla is experimenting with new advertising strategies to test effectiveness and return on investment before potentially expanding their advertising budget.
Tesla's 150 megawatt EFI energy Tesla Mega Pack in Australia, powered by virtual machine mode, is now fully operational and the Netherlands government's allocation of funds for batteries paired with solar projects may benefit Tesla's energy storage products.
Deep dives
Tesla's Advertising Efforts
Tesla has been experimenting with new advertising strategies, including placing Google AdWords ads and displaying a Tesla advertisement at the Tokyo International Airport. The advertisement highlights Tesla's features like autopilot and supercharging, and includes QR codes that direct viewers to Tesla's website. These low-cost advertising efforts allow Tesla to test the effectiveness and return on investment before potentially expanding their advertising budget.
Tesla Energy Update
Tesla's 150 megawatt EFI energy Tesla Mega Pack in Australia has been activated and is now fully operational. This battery, powered by Tesla's virtual machine mode, is the largest approved grid forming battery in Australia's national electricity market. The virtual machine mode emulates the physical inertia of traditional power sources, ensuring grid stability. In addition, the Netherlands government has allocated over 400 million euros for the installation of batteries paired with solar projects, potentially benefiting Tesla's energy storage products.
Tesla's AI Supercomputer
Tesla is constructing a bunker-like structure at its headquarters in Austin, Texas, to house part of its new supercomputer called Dojo. Dojo will run the artificial intelligence software behind Tesla's self-driving capabilities. Having the physical hardware on-site may provide cost savings and operational benefits for Tesla. Further details about the construction and capabilities of Dojo are currently unavailable.
➤ Tesla appears to begin new advertisement ➤ Analyst updates ➤ New Tesla energy storage project ➤ Tesla comments on Giga Berlin conditions ➤ China insured vehicle numbers ➤ More V4 Supercharger installations ➤ Unifor and GM reach tentative agreement ➤ Toyota and LG announce battery agreement ➤ Renault plans investor day for EV business
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Executive producer Jeremy Cooke Executive producer Troy Cher asaro Executive producer Andre/Maria Kent Executive producer Jessie Chimni Executive producer Michael Pastrone Executive producer Richard Del Maestro Executive producer John Beans Music by Evan Schaeffer
Disclosure: Rob Maurer is long TSLA stock & derivatives
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