Social Currency with Sammi Cohen The Future of Shopping Is Here— And It’s AI
Oct 17, 2025
Imagine a future where AI handles all your shopping—research, recommendations, and purchases within ChatGPT! Discover how the new Agentic Commerce Protocol could transform e-commerce by integrating instant checkout and changing consumer behavior. Sammi explores the potential challenges this poses to Google, from collapsing the traditional shopping funnel to creating a paradigm shift in online search. Hear about the implications for both consumers and merchants, and how quality data will be crucial for AI-driven recommendations.
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AI Handles End-to-End Purchases In Chat
- OpenAI and Stripe's Agentic Commerce Protocol lets ChatGPT recommend and complete purchases inside the chat without redirecting to websites.
- Stripe issues a shared payment token so ChatGPT can initiate payments without exposing user credentials.
Daydream Example: Fashion AI With Industry Roots
- Sammi highlights Daydream, a startup by an ex-Sephora/Stitch Fix exec, as an example of personal AI for fashion.
- She notes its founder previously built The Yes, which Pinterest acquired, illustrating domain expertise entering AI curation.
AI Collapses The E‑Commerce Funnel
- AI collapses the fragmented e-commerce funnel — search, research, price-compare — into one conversational flow.
- That shift risks reducing traditional search traffic and undermining affiliate-driven SEO content.