Open AI Amazon Goes to War Over AI Shopping Agents
Nov 12, 2025
The battle between Amazon and Perplexity heats up as Amazon demands Perplexity halt its autonomous shopping features. Perplexity argues this is a bullying tactic that enhances user experience. Jaeden critiques Amazon's user interface for being cluttered and discusses how AI agents streamline shopping tasks. There's talk of potential user migration to competitors if Amazon enforces restrictions. The discussion ends on a hopeful note, suggesting that AI agents may revolutionize the future of shopping.
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Host Tried Comet Agent Shopping
- Jaeden describes Perplexity's Comet browser performing autonomous shopping tasks on Amazon for users.
- He says he has personally used Comet and found it effective for hands-free purchases.
Competition Likely Behind Amazon's Legal Move
- Jaeden argues Amazon's legal push is driven by competitive fear of being front-run on AI shopping tools.
- He notes Amazon claims the agents degrade shopping and customer service experience.
Amazon Wants Agents To Self-Identify
- Amazon demands third-party agent apps identify themselves and respect service-provider choices.
- Jaeden disputes Amazon's claim that agent access causes a degraded shopping experience.