The Beauty Brains

Heat protectants, red light, antioxidants and more - episode 412

Nov 26, 2025
Curious about heat protectants? Discover how long they last and the best ways to reapply. Dive into the debate on red light therapy masks and their effectiveness. Why are some anti-aging creams so pricey? Unpack the factors behind skincare pricing, including branding and ingredient costs. Plus, find out why rubbing alcohol isn’t the best option for ingrown hairs. The hosts also discuss if antioxidants truly absorb into the skin or just sit on top. Tune in for all this beauty insider knowledge!
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ANECDOTE

Crowdsourced Sample Of Rich Cream

  • Valerie bought a sample of Augustinus Bader's Rich Cream via a crowdsourcing split to test it.
  • She found it heavy and old-fashioned in feel, validating that luxury texture is subjective.
INSIGHT

Beauty Innovation Often Equals Marketing

  • Cosmetic technology hasn't dramatically changed over decades, so brands rely on marketing stories for differentiation.
  • AI risks amplifying sameness by pulling from the same data and generating similar formulas and narratives.
ADVICE

Reapply Heat Protectant Before Styling

  • Reapply leave-on heat protectants before each thermal styling session for reliable protection.
  • If you used a rinse-off conditioner earlier, top up with a dedicated leave-on spray to fortify protection.
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