The Journal. Why Hollywood Is Betting Big on ‘Wicked’
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Nov 25, 2024 The blockbuster opening of the film adaptation of 'Wicked' has Hollywood buzzing. Innovative marketing tactics transformed the movie into a cultural phenomenon, blending star power and merchandise partnerships. The careful navigation of fan expectations highlights Universal's commitment to honoring the beloved Broadway show. Casting decisions like featuring Ariana Grande and Cynthia Erivo are generating excitement. The remarkable box office success suggests a new playbook for Hollywood, balancing the demands of loyal fans with wider audience engagement.
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Erich's Wicked Fandom
- Erich Schwartzel, a WSJ colleague, shares his personal connection to Wicked.
- He bought the cast recording as a teenager and has been a fan ever since.
Wicked's Origins and Initial Challenges
- Wicked retells The Wizard of Oz, casting the Wicked Witch in a new light.
- The musical initially faced uncertainty due to its large budget and reliance on special effects.
Wicked's Broadway Triumph
- Despite initial challenges, Wicked became a massive Broadway hit.
- Its success stems from memorable songs and strong performances, like Idina Menzel as Elphaba.
