Well Made
140 Streaming the runway with Hilary Milnes, Americas Editor at Vogue Business
In the summer of 2018, we talked to Hilary Milnes about how retail isn't dead but it's changing, the struggle of shuttering department stores, and innovative ways that online and offline shopping can intersect.
Over two years later, it's a case of same same but different. Hilary is still covering retail and fashion, but as the Americas Editor for Vogue Business. And now, one year into the pandemic, these trend trajectories have spiked, forcing brands to accelerate faster than anyone predicted. The customer-facing shifts came quickly — adapting to an online fashion month, pivoting retail strategies, and riding the ephemeral wave of creator-driven trends. But behind the scenes, supply chain shifts are still happening far too slow, leaving frontline fashion workers shortchanged and overworked, even amidst consumer outcries.
On this episode, Hilary Milnes has optimistic and pessimistic takes on which of these shifts will stick in a post-pandemic world. She also illuminates new opportunities or smaller fashion brands and the ever-growing, ever-elusive role of the "creator."
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