137. Advance. How To Move Your Business Forward With Design Strategy.

Today, we are diving into the critical connection between design and business success. For organizations striving to unlock the full potential of their design capabilities, our guest offers a blueprint for transforming the design function into a powerful strategic asset.

Our guest is Dean T. Barker, author of Advance: How to Move Your Business Forward with Design Strategy. The book blends the best of design strategy with actionable insights, providing a robust framework of knowledge, process, and tools for design leadership.

Dean’s expertise is extensive: he is one of the rare User Experience (UX) professionals who has been a successful consultant and led a large UX organization in a Fortune 100 company. His career spans over two decades in the design and development of software products.

In our conversation, we will explore Dean’s experience and his story in the technology industry, his philosophy and methodology for design strategy and the reasons why this is so close to his heart.

Whether you are new to the field or have decades of experience, you will find inspiration and valuable frameworks in this episode that will help make you indispensable to your organization.