Episode 347 - Stop Competing on Price: The Marketing Shift That Changes Everything

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TAMPA PROPERTIES:

1) https://www.airbnb.com/rooms/1029557714426114517?source_impression_id=p3_1762789330_P3QMjh9hYFX9ZhRu&modal=PHOTO_TOUR_SCROLLABLE

2) https://www.airbnb.com/rooms/1526024773485207902?guests=1&adults=1&s=67&unique_share_id=0e41fa09-cd94-410d-811f-d43a680212df&source_impression_id=p3_1762876807_P31FPga1TjGtjiq6

3) https://www.airbnb.com/rooms/1418406465427161515?source_impression_id=p3_1762876783_P3EGZFR_WSrbKitV

4) https://www.airbnb.com/rooms/991340629644230893?source_impression_id=p3_1762876779_P3A5t4Fw9dQrrpBg

BRADENTON, FL PROPERTY:

https://www.airbnb.com/rooms/1504309365746408385?guests=1&adults=1&s=67&unique_share_id=e2413db9-3af7-4b66-94db-cf94056e6582&source_impression_id=p3_1769348604_P3S81Tbd5C4ogmXa

Chapters

00:00:00 Intro

00:02:50 Insights from the Tampa Case Study

00:03:19 The Importance of Marketing in Vacation Rentals

00:10:23 The Role of Photos in Attracting Guests

00:15:47 Crafting Compelling Titles and Headlines

00:22:48 Leveraging Reviews for Trust and Credibility

00:25:57 The Role of Social Media in Marketing

00:29:20 Pricing Strategies and Discounts

00:31:28 When to Start Running Ads

00:33:50 The Ultimate Goal of Marketing