Organize 365 Podcast

680 - The future of Housework Research. Where Organize 365® is going

Oct 17, 2025
Explore the fascinating evolution of housework, where historical shifts during WWII reshaped women's roles and the rise of the homemaker ideal. Discover the impact of skewed research that failed to reflect today's diverse family dynamics, moving past traditional 'He said, She said' debates. Learn about the importance of defining housework from a modern perspective, building household management skills, and focusing on sustainable systems to reduce domestic burdens. Exciting research plans and a fresh approach are on the horizon!
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INSIGHT

Marketing Shaped Postwar Homemaker Roles

  • Post-WWII marketing pushed women into home roles and reshaped household economics.
  • Lisa Woodruff links that shift to how household work was later studied and understood.
ANECDOTE

Generational Family Of Women Entrepreneurs

  • Lisa describes multiple generations of entrepreneurial women in her family who worked and ran businesses.
  • She uses this family history to explain her different worldview about women's work.
INSIGHT

Housework Research Used Narrow Samples

  • Early household studies assumed married homeowners with children, skewing what 'housework' means.
  • Lisa argues science never asked Americans to define housework before her research.
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