516 - Why Organic PR is More Powerful than Ads, Influencers, and Social Media with Gloria Chou

Think PR is only for big brands with deep pockets? Think again! Today, I sit down with Gloria Chou, an award-winning PR strategist and host of the top-rated Small Business PR Podcast, to uncover the power of organic PR. Gloria shares her unconventional yet proven approach to getting featured in major media outlets—without spending a dime on ads or PR agencies. She also breaks down why media exposure outranks social media when it comes to long-term visibility and credibility. If you're ready to become your own publicist and land game-changing media coverage, this episode is packed with insights you can start using today.

Today you will hear:

• Why organic PR is more powerful than paid ads and influencer marketing (and how to leverage it).
• Gloria’s CPR method for writing pitch-perfect media emails that actually get responses.
• The best free and easy ways to find journalists looking for experts like YOU.
• How to systemize PR in just 15 minutes a day, so you can build long-term visibility without the overwhelm.
• Insider tips on following up with journalists the right way—without being pushy.

CONNECT WITH GLORIA:

Website: https://www.gloriachoupr.com/

Instagram: @gloriachoupr

Free PR masterclass: http://gloriachoupr.com/masterclass

CONNECT WITH HOLLY:

🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social

🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com

📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes

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