Leaning In Crafting Inspiring Spaces and Brands with Swoon, the studio
Dive into the design minds of Swoon, the multi-disciplinary design studio known for their expertise in luxury branding, interior design, and art direction.
On this episode of Leaning In, host Cassie King, Trademark’s Senior Director of Design & Placemaking, is joined by Kevin Thomas & Lauren Cadieux of Swoon, the studio. The conversation explores the studio’s signature approach that blends brand with interior design in their breathtaking residential, commercial, and historical projects like the Driskill Hotel and Galleria Dallas' brand refresh and renovation.
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Timestamps:
(00:01:03) Lauren and Kevin’s experience at Swoon
(00:02:52) How large is Swoon?
(00:06:02) Could you speak more about the talent you have at Swoon?
(00:11:11) Is the majority of your creative done in-house?
(00:12:28) How often do you reuse vendors?
(00:14:10) Are there any past projects that personally stand out to you?
(00:19:48) What’s been your involvement in the renovation of Galleria Dallas?
(00:23:00) How did the photography arm of the organization come to be?
(00:26:44) What are you doing currently at the Galleria?
(00:30:22) How are you considering future-proofing brands you work with?
(00:31:52) How do you approach the design process for different real estate sectors?
(00:35:34) Where do you find yourself pulling inspiration from?
(00:38:06) What trends are you seeing in design, branding, or interior design?
(00:39:22) What type of projects do you hope Swoon takes on in the future?