73. Female Empowerment: Disrupting a Male-Dominated Industry with Alix Peabody

Founder & CEO of Bev, Alix Peabody, took one look at the alcohol beverage industry and realized there was minimal out there that spoke to and about women in a positive, authentic way. She founded Bev in 2017 to change not only the drinks in our hands but also to inspire and kinder more inclusive fun in drinking culture. With a variety of refreshingly crisp, dry, and a lil’ fizzy zero sugar canned wines, Bev is on a mission to transform the industry as we know it — creating a voice for women (and good dudes!) in a fun, inclusive, and approachable way.

In this episode of Under the Influence:

• Pool parties & fertility struggles: Alix’s origin story
• Inspo behind Bev & focusing on brand vs. product
• How Alix invested her 401(k) into rosé
• Challenges of breaking into the male-dominated wine industry
• Best way to approach growing a brand & community
• How Alix avoids burnout & why she keeps Mondays free

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Alix:

• Instagram: @alixpeabody 
• Bev IG: @drinkbev  
• Website: drinkbev.com 

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions