The Decibel The strategists inside the Liberal and Conservative war rooms
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Apr 21, 2025 Stephanie Levitz, a senior reporter in the Globe's Ottawa Bureau, dives deep into the strategic minds behind the Liberal and Conservative campaigns. She unpacks the intricate dynamics within the Conservative war room, focusing on Pierre Polyev and Jenny Byrne's approach to narrative crafting. The discussion shifts to the Liberal side, highlighting Andrew Bevin and Gerald Butts as key strategists. Levitz also addresses the provocative buttons controversy at a recent conservative conference and explores how themes of hope and fear play into campaign strategies.
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What Is a Campaign War Room
- A war room combines physical and digital spaces to plan campaign strategies and day-to-day activities.
- It involves message crafting, event planning, volunteer management, and fundraising.
Jenny Byrne: Conservative Campaign General
- Jenny Byrne is Pierre Polievre's second in command and longtime ally in his campaign.
- She has decades of experience in conservative politics and ground operations.
Polievre and Byrne's Close Partnership
- Pierre Polievre and Jenny Byrne have a personal and professional history, including a romantic relationship.
- Their close relationship is key to their aligned campaign vision and strategy.