Not So Vague Marketing Job (with Charlene Polite Corley)

This week, Kate is joined by an old friend and former colleague Charlene Polite Corley (who is now more importantly VP of Diverse Insights & Partnerships at Nielsen) to talk about a variety of topics in the realm of marketing careers, market research data, and the importance of representation in media. They talk through their early days in the big city, discuss data quality in a splintered media landscape, bounce around through topics like media literacy and data privacy, and eventually walk through Charlene's specific role in providing insights that help inform and hold the media industry accountable for their diversity, equity, and inclusion efforts. Charlene shares the importance of developing research that focuses on the needs and values of historically excluded groups and they talk through how data can be responsibly used to improve the quantity and quality of content that tells the stories of diverse communities in both advertising and entertainment. Enjoy!

Works Cited:

https://www.nielsen.com/us/en/insights/report/2021/being-seen-on-screen/

https://www.nielsen.com/us/en/insights/article/2020/a-cultural-turning-point-breaking-our-silence-on-racial-injustice/

https://www.nielsen.com/us/en/insights/article/2021/understanding-the-importance-of-tv-among-black-families/

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