Revolut Insider Ep. 30 Purpose-Driven Design: how products like Donations and RevPoints create customer impact
Feb 5, 2025
Francesco Bovo, a product owner at Revolut, specializes in simplifying complex user experiences. He shares insights on crafting seamless product designs like the Donations feature, which connects users to impactful causes, and the RevPoints loyalty program that rewards users for engaging with the app. Francesco emphasizes the importance of empathy in product development and discusses how modern technology can aid simplicity. He reflects on finding inspiration through diverse experiences and the significance of patience in the product journey.
AI Snips
Chapters
Transcript
Episode notes
Power Of Invisible Simplicity
- Simple UX often goes unnoticed because things flow as they should and users feel positive about the experience.
- Well-designed simplicity makes technology feel like an extension of the user's mind and drives business outcomes.
Donations Team Impact Story
- Francesco joined Revolut's first dedicated Donations team to connect customers with nonprofit causes.
- The feature let users donate instantly and played a big role during emergencies like the Turkey-Syria earthquake and Ukraine conflict.
Start With Purpose, Then Build
- Understand why success matters and connect deeply with the end goal and values before designing solutions.
- Work backwards from that aligned purpose to define the product and its features.