S1 E17 Re Perez - CEO Branding For The People - Building Equitable Brands

Re Perez is many things: a published author, CEO and Founder of an award winning branding business that has an inclusive, equitable staff, emotional intelligence ninja and intuitive master. He also happens to be Filipino and gay. Growing a business being a member of an underrepresented community has different DEIB implications than that of socially dominant groups. How do you walk the fine line of supporting other underrepresented groups, hire the best talent and prevent other kinds of homogenization? Re breaks it down. A point of view you may not have heard before -- don't miss it.

More about Re Perez, Branding for the People and his book, 'Your Brand Should Be Gay (even if you're not):

Re is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author, and CEO of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth.
 
 Re’s storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, and TMP Worldwide, where he gained invaluable experience consulting to Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox among many other household names. 
 
 As a keynote speaker, Re electrifies every audience and brings forward-thinking insights, actionable content, and practical tips for every business owner and marketing team. His speaking portfolio includes major entrepreneurial conferences including: EO’s Global Leadership Conference, Infusionsoft’s ICON and PartnerCon, SellerCon, Traffic & Conversion Summit, and Thrive: Make Money Matter (to name a few). He is also a faculty teacher for Growth Institute.
 
 Re holds a degree in Organizational Behavior & Communications from New York University. He has lived in Florida, New York City, Dubai, and San Diego, but currently resides in Austin, TX.

His book is called: Your Brand Should Be Gay (even if you’re not) – The art and science of creating an authentic brand