69: Michael Mayer, Founder and CEO of Bottomless

This week it was awesome to dive deep into the future of e-commerce with Michael Mayer, Founder and CEO of Bottomless. Bottomless is an intelligent subscription - instead of getting shipments on a set schedule, you get shipments based on usage. This is a fundamental unlock/new insight: Michael believes that our current e-commerce infrastructure models Internet 1.0. Bottomless is the next wave of how we take offline information, online into an organized intelligent schema and subsequently use information technology to move up the s-curve of innovation in this space.

In this conversation we dove into a bunch of interesting concepts: (1) why 50% of a company is baked in from the founding moment, (2) how information consumption and focused dissatisfaction is the recipe for original insights, (3) why the unlock in grocery 2.0 is solving an information problem, (4) the characteristics of products that are good candidates for automatic reordering and the byproducts for privacy when a company like Bottomless succeeds at scale.