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In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn.

As her 3-year contract with Spotify nears a close, rumor has it she is gunning for a $100 million pay day. But is the show worth it? Or will Alex Cooper branch off into another lane?

Reference Links:

The Diary of a CEO: Alex Cooper Interview

Hannah Berner interviews Alex Cooper in 2020

Alex Cooper WSJ article about her $100 million goal for “Call Her Daddy”

Alex Cooper’s interview with Miley Cyrus for “Call Her Daddy”

Alex Cooper’s interview with Tana Mongeau for “Call Her Daddy”

Fluently Forward’s Deep Dive into “Call Her Daddy”

Time Stamps:

Introduction — 0:00

Alex Cooper Before Fame — 4:20

Alex Cooper on Hannah Berner’s podcast in 2020 — 6:10

The “Joe Rogan Effect” in marketing — 11:33

Alex Cooper dad in media — 12:00

The start of “Call Her Daddy” vs now (Sofia Franklyn and Alex Cooper) — 13:30

YouTube’s Adpocalypse and the end of messy storytimes — 14:43

“Call Her Daddy” reaching #1 on the Comedy Charts — 18:15

“Call Her Daddy” signing to Barstool Sports 19:35

Why Alex Cooper began doing celeb interviews 22:40

Alex Cooper’s privacy 24:00

What makes a good podcast — 25:15

Paid Time Stamps:

What was the tipping point where “Call Her Daddy” went mainstream — 29:00

Sofia Franklyn & Alex Cooper Fall Out — 30:40

Alex Cooper interviews Miley Cyrus — 31:45

Alex Cooper’s struggle with celebrity interviews — 36:10

Alex Cooper’s awkward interview with Megan Fox — 37:15

Hot Ones & Chicken Shop Date vs Call Her Daddy — 38:05

How signing to Spotify helped “Call Her Daddy” get celeb guests — 40:30

Why it seems like she is leaving Spotify — 47:40

Why “Call Her Daddy” is falling on the charts — 48:50

Emma Chamberlain vs. Alex Cooper Spotify Future — 51:15

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Email: cocomocoe@gmail.com

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“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

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