The Story of a Brand The Clear Cut - From Side Hustle to Full-Fledged Jewelry Brand
I had such a fascinating conversation with Olivia Landau, Co-founder & CEO of The Clear Cut.
What started as her passion for educating people about diamonds has evolved into a thriving modern brand that’s revolutionizing the way couples shop for engagement rings. Olivia shared how she went from being a gemologist and content creator to running a direct-to-consumer company that blends education, transparency, and trust at the heart of every customer interaction.
What struck me most was how The Clear Cut’s growth has been fueled not just by beautiful diamonds but by storytelling, social media, and community building. Olivia pulled back the curtain on the early days, the challenges of scaling while staying true to her mission, and how she’s shaping the next chapter of a category that’s been slow to evolve.
Here are some highlights from the episode:
* How a side hustle Instagram account turned into a full-fledged business
* Why education and transparency are the keys to disrupting the diamond industry
* The role social media has played in building community and brand trust
* Challenges of scaling while maintaining personalization in the customer experience
* What’s next for The Clear Cut as they continue to grow and innovate
Join me, Ramon Vela, as I listen to the episode and get inspired by Olivia’s journey of turning her expertise and passion into a brand that’s redefining the engagement ring experience.
For more on The Clear Cut, visit: https://theclearcut.co/
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