Secret Leaders with Dan Murray-Serter & Chris Donnelly

How I Failed: death threats and journalists knocking on the door after growing too fast, with Matt Kelly

Feb 23, 2023

13:53

Matt Kelly, the Founder of Spacegoods (really cool company btw) experienced one of the fastest rises and falls with a bootstrapped business we’ve ever seen.

He grew Neon Beach, a DTC neon sign brand, to £7m in revenue in a year. He got to £10m in 18 months - from his bedroom, in lockdown - basically just him, his laptop and freelancers.

But then he made one big mistake which cost him more than this business.

What the hell happened?

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