How to Succeed as You Transition Into New Leadership Roles with Pat LaCroix - Episode #163

Sep 9, 2024

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Pat LaCroix is the EVP of marketing and commercial strategy at Seekr, a leading artificial intelligence company specializing in transparent content evaluation.

For over 20 years, Pat has worked inside major consumer brands and advertising agencies. Prior to Seekr, he held a variety of global marketing leadership roles at Bose, where he was responsible for brand marketing, media, digital, social and partnerships with relevant brands such as NFL, Amazon, Disney, and Spotify to name just to name a few. During this time, he was recognized in the “Sports Business Journal” with the “40 under 40” award.

Questions and topics we discussed in this interview include:

He explained how past roles prepared him for his leadership at Seekr
Pat provided an inside look at Seekr’s mission and explained his responsibilities within the company
He addressed the challenges he faces in his role
Pat shared insights on Seekr’s biggest marketing challenge for 2024
Pat introduces us to the PIE framework (performance, image, and exposure) that all marketers need to know if they want to get promoted

And more!

You can connect with Pat on LinkedIn here - https://www.linkedin.com/in/pat-lacroix-1883506/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Near the end of the episode, Patrick also mentions the PIE framework (performance, image, and exposure) that he used to get promotions throughout his career. If you want a deeper dive specifically into this subject, check out this article I wrote about it on Medium - https://medium.com/@KennySoto/why-doing-a-good-job-isnt-enough-here-s-a-slice-of-p-i-e-for-my-marketing-homies-dce789fc2cf6

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com