121: How Jack Daniels innovates the #1 Whiskey Brand in the World

In today's episode of the Innovation Storytellers podcast, we'll delve into the world of one of the most well-known, respected, and beloved brands in the United States and worldwide: Jack Daniels. According to Inner Brands' Best Global Brands 2022 report, Jack Daniels has been a household name for over 155 years.

We are excited to have Heather Howell, the Global Director of Trademark and Innovation at Jack Daniels on the show. Heather's leadership in driving innovation has been a crucial factor in the brand's continued success, including its recent entry into the super-premium whiskey market.

During this episode, we will explore the history and future of the iconic brand and hear from Heather about her role in driving innovation at Jack Daniels. And of course, what better way to enjoy the show than with a glass of Jack Daniels on the rocks. So, grab a glass and join us as we celebrate this American classic brand.