The Journal. Why Influencers Say Honey Is Stealing Their Money
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Feb 20, 2025 A heated controversy erupts as YouTube influencers accuse the Honey browser extension of stealing their commissions, prompting class action lawsuits. Influencers are concerned about the fairness of business practices in affiliate marketing, a $12 billion industry. Honey's rise under PayPal adds a complex layer to the relationship between discount services and creators. The discussion dives into misleading affiliate practices and the ethical dilemmas surrounding creator compensation, igniting debates on the future of influencer marketing.
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Yub, the Gaming YouTuber
- Dylan Russell, aka Yub, is a Texas-based YouTuber who creates gaming videos.
- His online alias, "Yub," originated from seeking the shortest pronounceable URL.
Yub's Income Sources
- Dylan Russell has 1.6 million YouTube subscribers and earns a living primarily from ad revenue.
- He also generates a small income through merchandise sales.
Honey Sponsorship
- Besides ads and merch, YouTubers earn through sponsorships, like promoting Honey.
- Honey, a browser extension owned by PayPal, finds and applies online coupons.