Launch Like a Pro: How to Build Hype & Master Your Launch with Public Relations

Show Notes:

This week on Fame-Ready, your host Katrina Owens is back with a bang, tackling what she's dubbed the "Anti-Launch Syndrome" that plagues so many entrepreneurs. She explains why simply posting a single "coming soon" announcement on social media is a surefire way to launch a flop.

In this episode, Katrina breaks down the art of building proper hype and momentum around any major launch—whether it's a new podcast, a book, or a signature offer. She shares real-world case studies from her own business to show how strategic public relations can directly lead to significant sales and revenue.

Tune in to learn:

• Why building proper hype before a launch is the key to success and how it can help you avoid a "flop".
• How Katrina leveraged speaking engagements, a billboard feature in Times Square, and a magazine campaign to generate significant engagement and new clients.
• The "Tease, Drop, Confirm" public relations launch strategy.
• How hosting her in-person "launch and learn" event led to her first $20,000 sales month and converted 50% of the audience into clients.
• How to integrate both digital and in-person elements to build trust and credibility with your audience.
• Why you must consistently remind your audience that what you’re doing is a big deal to make it desirable.

Are you ready to stop quietly announcing your launches and start treating them like the big deal they are?

Want to dive deeper into this topic? Katrina is offering a special promotion for the month of October: receive a 60-minute strategy session with her when you join the Fame Ready Entrepreneur Program. This offer is limited to the first five people, so click the link below grab your spot.
https://knockoutdirective.thrivecart.com/fame-ready/

Follow Katrina on Instagram @KatrinaOwensPR and the podcast @GetFameReady.