Beyond The Shelf Building Global Content Infrastructure – with Church & Dwight's Julie Clifford
This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight.
Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transformation across markets worldwide.
We cover:
- Why global consistency matters—and where localization still wins
- How to balance creative agility with brand guardrails
- Managing rights, risk, and nuance in global content workflows
- The vendor framework Julie uses (save money, make money, or mitigate risk)
- How her team is scaling content globally through partnerships—including their work with It’sRapid
Connect with Julie: https://www.linkedin.com/in/julie-clifford-salesmarketing/
Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd
Email us at sales@itsrapid.io to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker