

79. Why Do We Root for Underdogs?
Dec 26, 2021
Discover the psychology behind our love for underdogs, exploring how emotional stories resonate with personal aspirations. Learn why consumers often favor small businesses over corporations and the deeper societal values at play. Delve into the challenges of balancing podcast structure with audience engagement, as hosts consider simplifying their format. Enjoy some fun facts while they address past inaccuracies, including a quirky origin tale of 'Three Dog Night.' Join in on this engaging conversation about resilience and community dynamics.
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The Psychology of Underdog Support
- Rooting for underdogs seems irrational, but there's a clear reason.
- The payoff is bigger when an underdog wins, and the cost is low when they lose.
Identifying with Underdogs
- People identify with underdogs because most people aren't at the top.
- We connect more with characters who are like us than exceptionally successful ones.
Supporting Local Businesses
- Angela Duckworth's husband prefers buying from small businesses.
- He believes they enrich their neighborhood and wants to support them.