Since Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares:

Why you need pop ups on your site.
How to get responses to your welcome series.
Why you should ‘uglify’ your ads.
Why you need role models to build your site.

Show Notes & Links:

[2:10] Starting a brand at 50.
[7:42] How they tell their brand story in their marketing.
[9:26] How they knew they were ready to launch.
[17:47] Getting the website off the ground.
[19:27] Do people really want pop ups?
[20:40] Segmenting welcome offers based on location.
[23:02] The email flows they have set up.
[29:01] Wtf does uglifying your ads mean?
[32:00] How to turn a TikTok into ad creative.
[38:27] Marketing advice for other brands.
Rachel Lambo on Twitter
Sade Baron
Dave Gerhardt on Twitter
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Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With A Mission (with Rachel Lambo)